Create and manage ads using various platforms and manage client budgets. Be responsible for account analysis, reporting, and management. Develop and execute growth strategies, leveraging data-driven insights to drive business results. Formulate strategic action plans for each client and manage paid media campaigns across multiple channels.
Lead the development and execution of marketing strategies that drive pipeline growth, customer acquisition, and revenue with a focus on enterprise segments. Oversee performance marketing channels and execute full funnel demand generation campaigns targeting B2B new business & expansion segments. Responsible for global performance and demand generation strategies across all regions including AMER, EMEA & APAC.
As a Marketing Designer, you will create compelling visual assets for paid social media campaigns. You will design eye-catching graphics, animations, and video creatives that drive engagement and conversions across platforms. This position will work across Balance and Elevate, two world-class products in the mental fitness space.
Execute and optimize campaigns for our paid social, display, video, and native ad channels and partner closely with ad strategists to contribute to pipeline growth across 5 ICPs. You will deploy and manage marketing ICP programmatic & ABM campaigns across digital channels. Implement post-click testing strategies by building and optimizing based on a test, measure, learn closed-loop approach, while analyzing ad and landing page data.